The Living Wage Foundation tackles in work poverty by encouraging UK employers to play their part in ensuring that workers earn enough to live on, and participate in family and community life. Over 13,500  are accredited as Living Wage Employers, together they have put over £2bn back into the pockets of low-paid workers.

The Aviva Foundation's funding will support the Living Wage Foundation to build a regional programme in the North-East. The region has one of the highest percentages of workers earning below the real Living Wage and the third highest levels of low-paid jobs in the UK.

The Foundation’s funding will be targeted towards intensifying the Living Wage Foundation’s campaigning in the North-East to build financial resilience for workers who need good work and a wage that meets living costs. This project aims to increase the number of accredited Living Wage Employers in the North East by 500 over three years.